Fady Sbeih

A relentless and passionate multi-disciplinary creative with over 20 years of experience designing and directing design work and ad campaigns for digital, broadcast and print media, multinational corporations and small start-ups. A leader always looking to build and inspire teams to defy their own expectations. I lead with empathy and culture in my heart and organizational goals in my mind. I create strategy, ideas, content and design that connects with consumers and inspires them into action. Well experienced in managing deadlines, optimizing the work flow, and making sure the work is collaborative, accessible, adheres to best practices and answers all the project requirements.

Freelance Work Experience 
July 2007 - Present

Working with top tier advertising agencies like Publicis, Ogilvy, MacLaren McCann and several others, I created digital experiences, responsive email and newsletters templates and websites for leading companies such as IBM, Citi Bank, the NFL and General Motors. I also lead the creative work for several winning pitches.

• NFL - Worked directly with department leads and a team of creatives to take the project from the brief to delivery.

• Purolator - With a team of writers, UX and UI designers, we transitioned the brand guideline from print to digital, making it always accessible to designers and developers.

• Citi Bank - Working with the New York Publicis team, I designed several web pages for specific products, services and promotions, ADA compliant and responsive email templates for different credit cards.

• General Motors - Designed and implemented several microsite for different GM cars, promotions and car launch.

• Red Cross - Full creative strategy and application for the winning pitch (Agency: Response Innovation)

• American Express - Lead several creative direct marketing, print and digital projects for Amex credit cards, small business and personal loans

Full-time Work Experience 

Memac Ogilvy & Mather - Creative Director - MENA
July 2006 - July 2007

• Head of the creative department, in charge of 19 people

• Managing the agency’s $12.4 million accounts

• Directed the launch of the home and personal loan of Al Rajhi Bank, from initial concept to final execution

• Worked with regional offices to pitch new businesses

EURO RSCG - Creative Director
August 1994 - January 2002

• Head of the creative department. Promoted 4 times in 7 years

• Work covers strategic communication for: Häagen-Dazs, Philips, Whirlpool, Dunkin’Donuts, Al-Rifai, Canon, LU, Sodetel, Air France, Yves Rocher...

• Conducted internal creative and desktop publishing training sessions

• Managed the creative concepts that contributed to the acquisition of major accounts: Philips, Whirpool, Häagen-Dazs, Dunkin’ Donuts, Canon…